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Crafting a Greener Future for Houston's Hospitality Industry In the middle of Texas Houston's hospitality industry is at a crucial point, facing the urgent and ever-present issue of sustainability. As the world moves towards green practices, Houston's hotels, restaurants and venues are reimagining their operations to reflect a more sustainable future. This transition is not just the result of a trend, but is a necessity shift, reflecting the shift in global values for consumers and an increased awareness of the environment. The Current Landscape and the Green Awakening Houston is known for its energy-rich industry is often portrayed as a city with less sensitivity to environmental issues. But this perception is rapidly changing. The city's hospitality industry is beginning to realize that sustainability is not only an ethical requirement, but a business one. People, particularly millennials and Gen Z, are increasingly preferring businesses that fo